5 kinds of optimization, to be exact:

1. Strategy optimization gets your marketing house in order.
2. Story optimization takes your organization’s history and brand and turns it into a smart message. It also monitors changes and ensures you’re always in control of the message.
3. Search engine optimization gets you the best chance of gaining relevant visitors from unpaid or ‘organic’ search.
4. Spend optimization manages your pay per click marketing, banner ads, e-mail and anything else that costs you hard dollars per click, impression or other action.
5. Site optimization maximizes your site’s ability to convert visitors to customers, fans, subscribers or whatever else you need them to be.

Don’t treat internet marketing as piecework. Look for firms who can handle the 5 S’s, and you’ll get better results.

For example, if you hire a great designer, they’ll create a beautiful site. But the site probably won’t be search engine optimized.

If you hire a developer, they’ll write great code. But the site will be ugly.

Hire an SEO, and they’ll build you pages of text that don’t win you customers.

Hire a conversion rate specialist and you’ll end up with a huge, blinking button that says “BUY NOW”.

OK, that’s a bit of an exaggeration. But you get the idea. You need to have one team that can work together and ensure that design, development, search, conversion and everything else are in synch.

Notice I don’t mention “social” media. That’s because social media is part of story optimization. Oh, you thought the story was done when you launched your site? Uh-uh. Customers out there are changing your story all the time. You need to manage it, communicate and adapt to each customer’s likes and dislikes.

And that’s the final lesson here: All of these components are never-ending. You don’t stop design after the site’s done; you keep tweaking it. You never stop SEO. You keep adjusting your strategy. And so on. That’s the secret to success on the internet: There is no secret. You work steadily, you stay agile, and your site grows.

Indeed, short format videos have turned out to be a superb tool for business or self-promotion. The following are a few tips to circulating your own short format videos.

Firstly, you can post your online video clips on your own site; but this would require you to find your own video hosting arrangements. Instead, ask your web hosting solutions provider if video downloading or video streaming options are supported.

Video downloading is where your company viewers must download your Web video to their PC’s hard disk. They need to store the video to their own workstation before they can play it using their computer’s video player or a downloadable video player application. There are hundreds video downloading service contractors that are reasonably priced. There is also a progressive downloading mechanism where your viewers can play the videos at the same time as downloading them.

Video sharing streaming on the other hand completely does away with the demand to download the short format promotional videos and lets instantaneous playback so it gives the most worth to your web visitors. Naturally, getting a video hosting business that supports video streaming can cost you a pretty penny. Maximise the full potential of the web with strategic internet video marketing from Vidify.

And finally, the more popular way to circulate online video clips is by posting your sites to video distribution websites which have their very own video hosting infrastructure. These web sites cost you nothing at all to become a member and will on occasions pay you to post video content. They also have a large market base and grasp; for example, YouTube obtains around fourteen million Web visits every month.

These days numerous video production and publishing agencies operate to satisfy goals of different organisations. Apart from organisations presentations, videography is also in use to preserve very important events of life for example anniversaries, birthdays, special occasions; family holidays and so on. Portable video cameras with digital chips are at the moment extensively accessible in the market. Short films have turned out to be quite popular on top of being very educational and enjoyable. In reality videos allow people to relate better with the subject than any other variety of online communications.

Today, numerous people are setting up video production studios as need of these sorts of businesses are on the increase. It is also possible to get loads info from the internet about video production & publishing just with one or two mouse clicks. The expansion of online video market has helped out the development of online video commercials & to develop smart commercials, a great video production agency is crucial. Internet videos play key task in carrying out of business plans & currently video production and marketing is a very popular concept with the web users. As a result, across the globe video production and publishing plays a significant part.

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Every year, these companies will spend millions researching products and ideas before putting them out on the open market. They are willing to pay you for your time. In these days, more and more people are involving in this kind of program. These survey takers play a very important role in the launch of the new products and services. They give their opinions to help companies determine the best way to market or sell products. In these paid survey programs, your opinions are worth money. You can do it part-time for the extra money to pay your car payment. You also can work full-time and make enough to quit their jobs. When you take surveys to get paid you take control of your income your freedom and your sanity! A huge cloud lifts from your little piece of the world and you begin to see new opportunities surrounding you. Find out more about Myspace Bullentin Surveys and Earn Money Online Without Invest Ment. So research and investigate before joining! You need to fill and complete ALL the profile and informational Surveys that a survey site sends you. See the top 7 paying surveys at http://www.surveys-bestpaid.org

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To find out the real story, I had a conversation with Bryan Ellis, widely considered to be one of the originators of the concept of Virtual Real Estate Investing.

When I began using the term virtual real estate investing in the late 1990s, I did so because I saw clear parallels between the strategies used for profiting from physical real estate and those that would create income in the online world, said Ellis.

Bryan Ellis cites the similar strategies one can employe to make money from “virtual property” and “physical property” as a primary parallel of the two markets. “These types of assets – websites and physical real estate – can be monetized in very similar ways like buy lo/sell high, leasing/rental and advertising opportunities” he says.

I must admit: Its easy to see the parallels. For example, if you’re the owner of a desirable property, its desirability is (in a business context) largely due to its being in a location that is of interest to others. Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.

In our next installment of this series on virtual real estate investing., Bryan Ellis will share the internet analogies to the physical concept of real estate development.

Now in lots of different company presentations, video footage is recurrently utilised. Through video production services it is feasible to present the crucial information to several different prospective clients to help sway them. Video production is these days utilised for numerous different jobs; however, several short format online video commercials & brand related presentations are usually created in order to attain specific company objectives. Vidify is one of the best video production companies around that produce cost-effective short format online videos for local businesses.

Audio video presentations are now in fashion & as a result are used in roughly any variety of company activity. Video companies typically interact with a particular client or an organisation that are wanting to develop a short format online video commercial, a presentation or a series of video clips. The total work of video production is commonly carried out by freelancers; yet there are a handful of good online video production agencies around at the moment.

Input of music composers, cameraman and script writers can also be common when creating audio video productions. Furthermore, marketing agencies and public relations agencies have very recently become involved with many aspects of video production and marketing.

Are FFA sites really a complete waste of time? …Yes they are!

Then why do millions of people still post on FFA pages every single day of the year.

It sure beats me!

The ONLY people gaining from FFA sites are the people that ‘HOST’ them.

“WHY?”… I hear you ask. Well listen very carefully.

Everytime somebody wants to post on a FFA site, they have to receive an email confirmation and agree to receive ONE email from the person who hosts the FFA page.

So, let’s say I wanted to post on YOUR FFA page. I submit my link on your page and receive an email confirmation.

Now, apart from the confirmation link, can you guess what else may be in that confirmation email?

That’s right my friend… YOUR AD promoting YOUR product!

This is what’s known as ‘Reverse Advertising’ and is an ingenious form of advertising for the FFA host because it is a REQUIREMENT that they open your confirmation email sent to them by YOU, ‘the FFA host’, before their AD can be placed.

This doesn’t count towards your daily ad, so you can still send one MORE email to this lead. Therefore, the person who originally posted on your FFA page is now receiving YOUR ads.

Now imagine this… you OWN a couple of FFA sites that get thousands of posts every single day with your ads going out to thousands of people in the confirmation email as well as sending ONE daily email to your leads the day after.

You are receiving ‘guaranteed’ massive advertising by including your advertisement in the confirmation email.

This is exactly what I do and the other savvy marketers do to generate up to 50,000 targeted visitors every day and rake in thousands of sales every month.

This form of advertising is ‘Permission Based Advertising’ and allows YOU to email thousands of targeted prospects at NO charge and without ever being accused of spamming!

This my friend is “The Power of Reverse Advertising”.

Copyright 2005 OneForce Marketing

Steve Tanner created the best seller ‘Instant JV Letters’ which he later sold. If you would like an amazing FREE eBook showing you how to generate huge amounts of targeted traffic then go to:
http://www.OneForce-Marketing.com

My first experience in sales was in telemarketing. I was so scared that to this day I can’t remember what I was selling. The sales trainer told me to read the script and all would be fine. I found a nice secluded corner desk where no one would hear me and dialed my first lead. I introduced myself and started to read the script I was given. I thought I was doing fine until the gentleman asked me a question. “You can’t do this to me; my trainer didn’t say anything about questions; there are no questions in the script!” Of course I didn’t voice this out loud; I just broke out in a sweat, lost my place in the script and felt my throat closing.” Since he had no idea who I was, thank heaven, I just hung up the phone. Silly wasn’t I?

At that moment I decided I needed a new mindset. The person on the other end doesn’t know me. The only reason they will speak to me is because I sound warm, friendly and polite and if I ask a question, even a simple one, I will wait for an answer. Have you experienced the caller who asks how you are today and doesn’t wait for an answer just starts reading some words on a piece of paper?

Wouldn’t it be nice to build up that trust and create a customer for yourself and the company you work for? You don’t need a script. You should learn all you can about your company, the product or service you’re selling before you pick up that phone. Try to be relaxed and get you’re customer in the same mood.

Here’s one of my best examples of listening and I think one of my favorite moments on the phone. A business owner called asking for some information to be sent to him. I tried to get some information about his operation to start a conversation but that’s all I could get was a yes or no answer. From the name of his business I realized he owned many pretzel concessions that were located in movie theaters, etc. I was listening to his tone and it seemed to me that he wasn’t unfriendly, perhaps just shy or had a really bad day. He proceeded to give me his name, address and in the middle of this information, I asked, “Do they come with mustard?” The long silence was deafening. I said, “The pretzels, do they come with mustard?” He started to laugh and I breathed a huge sigh of relief. I knew he would become a customer and he did. I looked forward to calling him for reorders and I really think he liked hearing from me. The moral of the story, believe in what you’re selling, know your product and enjoy talking to your prospects. Relax and the orders will come.

Helen Robinson was the VP of a marketing firm employing more than 100 salespeople. Before retiring she managed a Human Resource company. You will find excellent articles such as “7 Ways to Cut Loose from Old Sales Thinking”on her website at www.sales-training.ideatreasury.com

One of the first things you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. You want to be in the top 5 results posted as often as possible, so being diligent about keywords and keyword phrases will help direct more traffic to your web site.

Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered in the search engine, your page will be listed as a higher result than others. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.

If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it.

There are multiple ways to market and of getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, Spam e-mail and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.

Lars Hanning
affiliatemarketingcentre.com
the-web-portal.com
www.webcoastline.com

It’s very easy. Anyone can do it in just three simple steps.

Step 1: Select master resale rights products or private label products that relate to your website’s niche and that can be packaged with other products and given away for free.

Products are available on the Internet on almost any topic. Many are marketed with master resale rights, resale rights, or private label rights included either as a bonus or for a higher price. Choose resale rights products related to your website niche. And since rights can vary, be very sure that the products you choose can be included in packages and given away for free.

Step 2: Create your own unique viral marketing product by repackaging the resale rights products selected in step 1 into a package. Promote your website in the new package, and provide an incentive for people to pass the package on to others.

The easiest way to do this is by creating a small eBook that contains download links for the products you selected in step 1 and that ties these products together around a theme related to your website. Provide links to drive the website traffic to a Web page that is only promoted within your eBook so that you can track your results as your website traffic virus grows.

There are a variety of eBook creation tools readily available on the Internet. Some create eBooks as .exe files for PC’s only. Others create PDF files that can be read on computers with any operating system using the free Adobe Acrobat Reader that is usually already installed.

To initiate your massive website traffic virus, you need to give people an incentive to pass your eBook on. Be sure that the eBook creation product you choose includes the ability to let people rebrand links or even text within the eBook. They at least should be able to add a “Sponsored By” link that will promote their website. This rebranding capability is common in most of the better .exe eBook creation software, but less common in PDF creation software. Be sure to check that the software you use will provide this feature.

To help your website traffic virus spread even faster, create some marketing material. At the very least, create a virtual eBook cover or virtual software box for the product. Use it yourself and include it with the product download. There are many companies on the Web that provide this service at a reasonable cost. There are also a number of software products available that allow you to create an unlimited number of ecovers.

You may also benefit from creating sample ads or even a mini-site sales page to promote your new viral marketing package. Use them yourself and include them with the product download so that people can easily promote your package.

Step 3: Start your viral marketing campaign by getting the product out on the Web in as many ways as possible.

Here are some ideas on how to start your viral marketing website traffic virus:

* Submit your eBook to directories of free eBooks.

* Offer your viral marketing eBook as a free bonus for new and current subscribers to your newsletter.

* Offer your viral marketing eBook as a free download to your website visitors.

* Offer your viral marketing eBook as a free download in your signature at the bottom of forum posts, emails, etc.

* Write articles related to your niche and your viral marketing eBook. Submit the articles to the many article directories around the Web. Do not directly promote yourself in the article. Instead, provide valuable content like you would want to read and include a link for readers to download your free eBook in the “resource box” or “about the author” box at the end of the article.

If you do a good job at step 1, you will have a viral marketing eBook that will appeal to your target market and that will drive massive website traffic to your site for years to come.

If you do a good job at step 2, people will spread the website traffic virus for you.

If you do a good job at step 3, the website traffic virus will begin.

Keep doing all of the suggestions in step 3 until you see the hits to the unique landing page you set up in step 1 start to grow exponentially. Then you will know that your viral marketing campaign has reached critical mass. Your website traffic virus will continue to grow and spread on its own because others are spreading it for you.

Want to really take your viral marketing to the next level and make all the massive new website traffic really profitable? Here’s how:

* Keep repeating these steps until you have many viral marketing packages out there, each driving massive website traffic to your site.

* Set up the landing pages for the links in your packages as “squeeze pages,” pages that require someone to subscribe to your newsletter to get further information. Use a sequential autoresponder to deliver your newsletter regularly and to automatically promote your website and products.

* Offer your other viral marketing packages as free bonuses for subscribing.

* On the subscription thank you page, offer a one-time special discount for some of your products.

Now you really know how to use viral marketing to easily drive massive website traffic to your site — for years to come — with other people’s products. And you know how to make your massive new website traffic really profitable.

Mike Adams has been marketing on the Internet since the early 1990’s. As part of the launch of his latest site, Gigantic Resale Rights, Mike is offering our readers several FREE Master Resale Rights Packages at: http://www.gigantic-resale-rights.com